KIKI World is a trailblazing beauty brand leveraging blockchain and web3 technology to empower consumers to co-create and co-own beauty products. Founded by Jana Bobosikova, Ricky Chan, and Brendon Garner, KIKI World challenges traditional beauty models by offering its community members the opportunity to vote on product development and earn rewards through participation. With a mission to foster inclusivity, innovation, and sustainability, KIKI World launched its flagship product, the Pretty Nail Graffiti nail polish pen, in 2023, embodying its commitment to user-centric design and environmental consciousness.
Client: KIKI World
Industry: Beauty & Wellness
As a brand centered around community involvement, KIKI World needed packaging that not only aligned with its minimalist, user-focused ethos but also supported its sustainability goals. The packaging had to reflect the brand's commitment to reducing environmental impact while maintaining the durability required for global distribution. Additionally, the design had to integrate seamlessly with KIKI’s innovative and tech-forward brand identity, all while ensuring functional performance, especially for a product as unique as the Pretty Nail Graffiti pen.
Sustainability: Reduce the use of traditional plastic in favor of eco-friendly materials without compromising the aesthetic or functional integrity of the packaging.
Functionality: Ensure that the packaging is versatile for both transportation and retail displays while maintaining the product's freshness.
Brand Alignment: Create a packaging solution that resonates with KIKI World's minimalist, modern aesthetic and community-driven ethos.
Logic Inc. collaborated closely with KIKI World to develop a sustainable, minimalist packaging solution that embodied the brand’s values of innovation and environmental responsibility. The primary packaging for the Pretty Nail Graffiti pen was designed using anodized aluminum for durability, paired with PLA components to eliminate traditional single-use plastics. This airtight design kept the product fresh while adding a stylish, premium feel.
For the secondary packaging, Logic Inc. designed an uncoated paper sleeve, printed with soy-based inks, that protected a wet-press molded paper tray inside. The heavy paper stock offered both protection and a refined, eco-friendly look. The angular design not only enhanced durability but also reduced the packaging’s footprint, minimizing transportation emissions and supporting retail display versatility.
Increased Sustainability: The use of eco-friendly materials, including PLA and soy-based inks, aligned with KIKI World’s sustainability goals while reducing plastic use and environmental impact.
Enhanced Functionality: The minimalist yet durable packaging ensured that the Pretty Nail Graffiti pen was well-protected during transport and display, offering flexibility for different retail environments.
Brand Cohesion: The packaging design was a perfect match for KIKI World's community-driven, modern ethos, offering a sleek, minimal look that resonated with their tech-forward audience.
According to Jordan Harper, Founder of Logic Inc., “The key to effective sustainable packaging is understanding the unique needs of the brand and designing a solution that doesn’t just reduce environmental impact but enhances the overall product experience. Our work with KIKI World exemplifies this balance between innovation, sustainability, and functionality.”
The partnership between Logic Inc. and KIKI World represents a successful fusion of sustainable design and consumer-centric innovation. By combining cutting-edge materials with a minimalistic yet functional approach, Logic Inc. helped KIKI World deliver a packaging solution that not only supports its environmental goals but also enhances its brand story, appealing to a new generation of beauty consumers
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